Ad Age books...
a tutorial in great
Read on and you’ll learn. . .
1. Why a great idea is never enough—you have to learn to pitch
2. 11 characteristics of a winning presentation
3. How to connect to your audience
4. Why authenticity is better than a big budget
5. The best copywriters are great story tellers
6. The art of maximizing your creativity
7. What you don’t write is as important as what you do write
8. Why communications planning is the key to measureable success
9. How new media functionalities affect all advertising
10. What life is like in a fast paced, thrill driven, exciting business
Now available wherever books are sold.