TALENTWORKS
Edited by
Anna Baskin,
abaskin@adage.com
PEOPLE ON THE MOVE
GROENENDAAL
Alain Groenendaal has been elevated to president-CEO of Grey
Latin America. Mr. Groenendaal joined Grey in 2008 to lead Wing,
the marketing-communications shop focused on the
intersection of the U.S. Hispanic, Latin American and general
markets, and will continue to he Wing’s president-CEO. He was
previously general manager of La Comunidad. He also spent two
decades at Leo Burnett, where he rose to senior VP-regional
account director in Latin America, working on such blue-chip
accounts as Visa, P&G, Citibank, Bacardi, Kellogg’s, Disney, United
Airlines and Federal Express.
COVENEY
Elizabeth Coveneyhas joined Arnold Worldwide as
managing partner and executive director to lead the
McDonald’s business. Ms. Coveney, who is based in Arnold’s
Boston headquarters, was VP-national accounts in the
foodservice division of Coca-Cola North America. Ms.
Coveney honed her marketing expertise while rising through
the ranks over 24 years at Coca-Cola. In her most recent role,
Ms. Coveney served as business leader for the U.S. Field Team
and was responsible for setting strategy, managing sales
revenue and profit goals, and leading multiple growth
initiatives. She also spent six years leading the regional
McDonald’s team in New England.
LEVY
Keith Levy, former marketing chief for Anheuser-Busch, has
been named president of pet-food maker Royal Canin USA,
owned by Mars Petcare. Mr. Levy left the brewer more than a
year ago after a 24-year career spanning a variety of
leadership positions. Mr. Levy continues to serve on the board
of event marketing and social-media company uHaps Media.
WARREN
Joe Warrenhas been named exec VP-director of client
services for MPG U.S. Mr. Warren previously held the position
of senior VP-group planning director at MediaVest, working
on the key account of Kraft North America. While there, Mr.
Warren’s team launched Kraft One, the integrated Publicis
offering dedicated to the Kraft business. Prior to that, Mr.
Warren was at Universal McCann, where he was responsible
for the Intel business globally.
Kimberly-Clark has promoted Craig Nowokunskito VP-North
American customer development. His range of responsibilities
will include shopper marketing, customer supply chain, and
Canadian sales. Mr. Nowokunski most recently led the Walmart
Stores customer team as VP.
NOWOKUNSKI
SAPERSTEIN
Video-entertainment brand Machinima has added Michael
Saperstein, previously director-digital sales for NBC Universal,
as VP-sales, Eastern U.S. Based out of Machinima’s New York
office, he will manage its regional sales efforts, with plans to
reach into the Canadian market. Additionally, Edward “EJ”
Laratta has been selected as Machinima’s VP-sales in the
Central and Western U.S. Before joining Machinima, he worked
at Microsoft Advertising and most recently oversaw Xbox sales
in the Central region.
LARATTA
LOPEZ-KNOWLES
CORNELIOUS
For more
executive moves
go to AdAge.com/
talentworks
GlobalHue, a marketing-communications agency that works
with clients such as Jeep and Verizon, announced a series of
internal promotions as well as new hires: Maria Lopez-Knowleshas been promoted from exec VP-client services to
president of GH Latino. Vida Cornelious, previously senior VP-executive creative director, has been elevated to chief creative
officer. Michael Jacobshas been promoted from exec VP-executive creative director to chief digital officer, and will be
solely responsible for establishing and maintaining the full-service digital division of GlobalHue. Matt Leehas joined
GlobalHue as senior VP-business. He was most recently at
WaitAway, where he developed and brought to market a web-based software application designed to help businesses in the
hospitality industry manage their waitlist, reservations and
CRM initiatives via mobile paging. Prior to WaitAway, he was
VP-business development and operations director at MRM
Worldwide, and held a nine-year stint with TBWA/Chiat/Day
both in New York and Los Angeles. Lastly, Jorge Abascalhas
joined GlobalHue as senior VP-creative director from MRM
Worldwide, where he led a team of art directors and graphic
designers to create nearly two dozen TV commercials for the
21st Auto Insurance company. Prior to that, he was the creative
director at CCA.
Submit people moves to Anna Baskin at abaskin@adage.com
Longing for a new job? Searching for a great hire? Diligently climbing that corporate
ladder? Check out TalentWorks online for more advice and perspective on recruiting
and careers in advertising, marketing and media. Go to adage.com/talentworks
Check out Talentworks online for these and more of the best
jobs available in the business. www.adage.com/talentworks
Vice President, Digital Marketing
Equinox
In this newly created position, the VP of Digital Marketing will be responsible for establishing the
vision, strategy and ongoing evolution of Equinox' digital marketing initiatives (i.e., websites,
online campaigns, social media, mobile applications, interactive video, web tools, etc.) This per-
son will be a strategic leader for the company's US and global digital efforts, by identifying and
executing new concepts for Equinox's family of lifestyle brands to drive membership leads and
incremental sales. This position will manage a team responsible for membership marketing,
social media and blog editorials, report to the Chief Marketing Officer and be part of the market-
ing leadership team. Q by Equinox is a 6-month-old editorial site dedicated to fitness, life and
style. The VP of Digital Marketing will need to examine existing traffic patterns, readership, and
editorial content and drive strategic initiatives to grow its audience, integrate content across the
company's digital channels and possibly monetize the platform. The position and his/her team
are based in our headquarters office located at 895 Broadway in the Flatiron District of
Manhattan. Key responsibilities include reviewing current online platforms ( Equinox.com, my EQ
app and Q blog by Equinox), and developing an integrated and effective user experience between
all three, planning the strategy for the Equinox, Blink, Pure and SoulCycle brands, balancing lead
generation and brand awareness, and enhancing membership marketing tactics and conversion
rates by ensuring our digital marketing is current, on brand and effective including mobile capa-
bilities. For more information, visit http://jobs.adagetalentworks.com/.
Search Engine Marketing Specialist
Amazon
The position of Search Engine Marketing Specialist is an opportunity for the right individual to
have a key impact on a major internet brand and distributor of digital content. Audible, Inc. an
Amazon Company, is seeking an analytical and highly motivated individual to join our customer
acquisition team designed to strategically acquire new members. The ideal candidate will
demonstrate knowledge of the art and science of Search Engine Marketing and possess a knack
for number crunching in Excel and custom databases. You will be responsible for analyzing, opti-
mizing, and growing CPC marketing campaigns for Audible.com driving new ideas and process-
es to improve performance of SEM. This position will report to the Senior Manager of Marketing.
Key responsibilities include end to end management and analysis of SEM program, including key-
word research, campaign strategy, creative, and bid management, managing and driving chan-
nel performance in line with customer acquisition target budgets and CPA, identifying, testing,
and analyzing new growth opportunities, building, maintaining, and analyzing performance
reports, collaborating with intercompany departments to drive cross functional SEM initiatives,
managing day to day vendor relationship(s), and performing as an active thought-leader on SEM
landscape, staying abreast of current literature, search engine trends, competitors, algorithms,
and best practices and strategies in the management of online paid media. For more informa-
tion, visit http://jobs.adagetalentworks.com/.
Senior Marketing and Sales Analyst
Bausch + Lomb
Bausch + Lomb is one of the best-known and most respected healthcare brands in the world,
offering the widest and finest range of eye health products including contact lenses and lens care
products, pharmaceuticals, intraocular lenses and other eye surgery products. The company is
solely dedicated to protecting and enhancing the gift of sight for millions of people around the
world - from the moment of birth through every phase of life. Our mission is simple yet power-
ful: Helping you see better to live better. The Senior Marketing Coordinator supports the Vision
Care organization by providing support functions related to print, fulfillment, and reporting and
account maintenance. The Senior Marketing Coordinator provides support across the Lens and
Vision Care portfolio and across multiple Accounts. The Senior Marketing Coordinator will be the
interface for NAVC sales for reporting, data maintenance, and program execution. This position
will work primarily with the sales and marketing leadership team to support strategy and core
process execution. This person will work across functions participating in teams, doing extensive
business analytics, and delivering recommendations aligned with business goals. This position
will also work with the US Consumer Strategy Insights (CSI) team for coordination around core
commercial processes. The role is responsible for delivering reporting and analyses on business
performance and marketing activities through dash boarding and report generation including
through Roambi, managing and analyzing key data sources, both internal and external develop-
ing and delivering actionable insights and strategic recommendations to both the marketing and
sales organizations, partnering with the marketing organization throughout the full lifecycle of
campaigns and promotions for both Lens and Lens Care. This includes working on the strategic
intent, segmented targeting, execution tracking and ultimately success and ROI reporting, devel-
opment of Business Strategies/Processes - work with cross functional teams to analyze, devel-
op and deploy business analytics and core processes in areas of sales and marketing, and devel-
oping key insights and analytics to support/change priorities relative to establish sales and mar-
keting. For more information, visit http://jobs.adagetalentworks.com/.
