Customer relationships today are more important
than ever, yet establishing meaningful connections is
increasingly complex. Advances in media offer exciting
new opportunities—and a vast array of products and
services that can confuse even the best brand marketers.
To help you make the most of your customer relation-
ships, Ad Age created the Direct-to-Customer Relation-
ship Guide, offering you in-depth looks at companies
that can help you make connections where and how
consumers want to interact with your brand. Here, you
will find partners that can work with you to develop
C4 HYPER MARKETING INC.
strategies and implement technological solutions to
manage and grow the long-lasting bond you want be-
tween your brand and your most important customers.
In addition, the online Relationship Guide, at
will be updated throughout the year to reflect the
latest information for each participant.
Richard K. Skews