TALENTWORKS
Edited by
Anna Baskin,
abaskin@adage.com
PEOPLE ON THE MOVE
POMEROY
Twenty-year sports and entertainment PR veteran Jeff
Pomeroyhas left Turner Sports to serve as president of
the newly formed JDP Communications, a full-service
Atlanta-based sports and entertainment boutique PR firm.
Mr. Pomeroy spent 12 years at Turner, where he was most
recently senior PR director for its myriad properties. Prior
to Turner, he was the PR director of the 2000 Winter
Goodwill Games in Lake Placid, N.Y., and the 2001 Goodwill
Games in Brisbane, Australia. Mr. Pomeroy also spent five
years in Showtime Networks’ sports and event
programming department in New York.
BIERNADSKI
Donna Biernadski has been tapped to lead Digitas’ Team
Sprint as senior VP-marketing. Ms. Biernadski joins Digitas
with more than 20 years of agency and in-house marketing
experience, spanning telecom, retail, B2B and more. Prior
to Digitas, Ms. Biernadski served as VP-marketing at the
Morton Arboretum and senior VP-chief of integration at
Wunderman. She has also held positions at Euro RSCG
Worldwide, Rapp Collins Worldwide and DDB. The Sprint
assignment, effective Feb. 1, will be managed from the
Digitas, Chicago, office and led by Digitas President Tony
Weisman.
MANCUSO
Organic has promoted Andy McKinney from executive
director-engagement management to VP, and Brad
Mancuso, previously group creative director, to executive
creative director. Mr. McKinney joined Organic in
September 2010 and oversees clients including The Meth
Project, Intel and Nike. Prior to Organic, he was group
account director at AKQA, where he led the client-services
teams for Charles Schwab, McDonald’s and Target. Mr.
Mancuso joined Organic in May 2007 and has led the
creative team in developing digital campaigns for Intel, the
Meth Project, Hilton, Huggies, Sony PlayStation and Bank
of America. Notably, Mr. Mancuso led Organic’s highly
awarded “Morris on Campus” campaign for Bank of
America, a cross-channel effort that provided students
with practical financial advice. Before Organic, he was VP-senior art director at Leo Burnett, where his work on the
relaunch of the Cadillac brand was a runner-up for
Creativity’s Campaign of the Year.
BURNS
Horizon Media has expanded its newly launched WHY
group with the hire of agency-planning veteran Kenneth
Burns as senior VP-managing director, consumer insights.
He comes to Horizon from Wunderman, where he most
recently served as senior VP-group planning director,
leading the Dell account. Before that, he was senior VP-strategic planning at McCann-Erickson on accounts such
as Verizon Wireless, Verizon Telecom, Intel, Capital One and
Wendy’s. The goal of the WHY Group is to deliver a more in-depth understanding of consumer behavior, and Mr. Burns
will be responsible for helping clients connect with people
in more engaging ways, as well as developing consumer-insights tools.
BROWN
For more
executive moves,
go to AdAge.com/
talentworks
Martha Stewart Living Omnimedia has appointed three
new business-development executives, as well as a finance
and operations executive for its publishing and digital unit.
Russell Brown, who previously worked for brand-licensing companies such as Marvel Entertainment and
Iconix Brand Group, was named senior VP-consumer
products licensing and will be responsible for developing
and negotiating new merchandising opportunities for all
MSLO brands. The company also tapped Charlie Tiersch
as VP-business development and Colleen Nowers as
assistant VP-business development; both Mr. Tiersch and
Ms. Nowers join MSLO from NBCUniversal. Mr. Tiersch is
tasked with expanding MSLO’s presence in the digital space
and seeking international growth opportunities. Ms.
Nowers will focus on forging new affiliations for the
company’s media properties and brands. Claudio Goldbarg
was named senior VP-publishing and digital media
operations. In this position, he will oversee all financial
operations for MSLO’s publishing business. Mr. Goldbarg
has held financial positions at various media companies,
including DreamWorks SKG.
Submit people moves to Anna Baskin at
abaskin@adage.com
Longing for a new job? Searching for a great hire? Diligently climbing that corporate
ladder? Check out TalentWorks online for more advice and perspective on recruiting
and careers in advertising, marketing and media. Go to adage.com/talentworks
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jobs available in the business. www.adage.com/talentworks
Vice President of Merchandising
Blockbuster
The Vice President of Merchandising oversees the selection and purchase of merchandise for
the Blockbuster organization., develops merchandising strategy for the organization, including
merchandise assortment, sales planning, and pricing. Essential Responsibilities include: provid-
ing leadership in the development and implementation of the Blockbuster merchandising strat-
egy and plans that are designed to grow the business and integrate with core company initia-
tives, building strong partnerships and insure collaboration with Strategic Store Planning, Visual
Merchandising, Store Design and Construction, and Supply Chain to achieve overall goals and
cross-functional teamwork, managing the product life cycle for merchandising categories
through all phases of Plan, Develop, Manage and Retire, development and execution of brand
assortment, pricing strategy and web merchandising for all product categories, responsible for
the development and execution of brand assortment, pricing strategy and web merchandising
for all product categories and hire, supervise, train and motivate personnel in accordance with
the company's policies and procedures. For more information, visit http://jobs.adagetalentworks.com/.
Senior Project Manager- Cloud Applications
Sharp USA, Inc.
Under the direction of the Director, the Senior Product Manager - Cloud Applications is responsible for the execution of all product related planning and marketing activities from product concept, through development, launch and sales to the planned end of life, focused specifically in
Applications, Standards & Certifications. This position will primarily focus on Software as a
Service. Responsibilities include: implementing full product life cycle from selection to end of life,
developing unit forecast plans along with sell through strategy, developing Go-to-Market plans,
creating product, partner program and/or 3rd party product specific collateral material (i.e.
Launch Kits, TCO Tools, Product presentations, competitive analysis, product positioning statement, etc), assisting the product/sales training and support departments with required component development, keeping abreast of current market conditions and trends. Maintain competitive database that includes pricing, advertising, promotional activities, specifications, and analysis. Provide analysis of competitive products, maintaining database of features, functions and
prospective partner program members requested from Sharp staff, dealers and customers,
assisting in the preparation/presentation of special major account presentations, assisting with
major account support needs (e.g. product tests, etc.), and working in a team with the broad
Product Management Group under the direction of the Director of Product Management on special projects, R&D and to develop coordinated full line strategy proposals and presentations. For
more information, visit http://jobs.adagetalentworks.com/.
Senior Social Media Business Analyst: eCommerce
AT&T
The Social Media Analytics Team is looking for a Sr. Social Media Business Analyst to join its
team. This candidate will be responsible for building dashboards, analyzing call center and social
media data, assisting with valuing benefits of social media projects and effectively communicat-
ing social media trends to Online, Call Centers and other external customers. Key Roles and
Responsibilities: Analyze, resolve and perform root cause analysis for any high impact of repet-
itive issues via social media venues and perform effective ROI analyses of social media projects
as needed. Capture and extrapolate social media data to identify correlations to drive process
improvements and enhancements. Create reports and presentations based on data collected
from social media and call center data. Lead the development and implementation of operational
performance metrics, process control points and results management. Work with consumer
business units to identify methods of integrating social networking and community forums
involvement into their strategies, initiatives and campaigns. Manage third party relationship with
Listening Tool Vendor for reporting purposes and provide high level system support to ensure
reporting requirements reflect current trends. Create business requirements for Reporting and
Trending Analysis Listening Tools. For more information, visit http://jobs.adagetalentworks.com/.
Account Manager -Marketing and Special Events
UCLA
The UCLA Marketing and Special Events team provides leadership in creating revenue-produc-
ing marketing programs for critical campus-wide initiatives, such as admissions and fundraising.
The Account Manager is responsible for the creation, management and implementation of inte-
grated, measurable marketing and communications initiatives as developed under the direction
of the Associate Marketing Directors and in collaboration with the Marketing Creative Services
team. The Account Manager oversees day-to-day account management of marketing programs,
including helping to write and strategize creative briefs, developing marketing campaign activi-
ties in accordance with client's objectives and budget, collaborating with the creative production
team to ensure that successful execution aligns with goals, and supporting evaluation and meas-
urement process of various marketing campaigns, adapting strategy based on results. For more
information, visit http://jobs.adagetalentworks.com/.
