media team usa
, Associate Strategy Director &
, Strategist, UMJ3
EAR FUTURE MEDIA
Congrats! You should be very
proud of yourselves. If you don’t already
know, this is quite an accomplishment
– a game changer for your personal and
professional life. While you are definitely
a big deal, there are still a few things a
couple of seasoned young lion cubs can
teach you about the Cannes Festival.
First of all, sleep whenever you get the
opportunity. Be prepared to get very little
of it while you discover the best of the
French Riviera. Whether it’s during the
24 hours of competition madness or the
celebration that follows, you will become a
fully functioning creative zombie.
Learn French. You should try to learn
even just a little before you go, it helps
immensely when around town. You can
surely get by without knowing a lick, but
just making an effort and having some of
the basics down will earn you a lot more
respect and appreciation from the locals.
Now back to the competition…we
suggest you train before entering the
Cannes Palais des Festivals, it will pay off
in spades. We’re talking pilates, hot yoga,
cold yoga and obviously roller blading.
But in all seriousness, nothing can really
prepare you for Cannes – so instead, get
excited, stay focused and you will do great.
Once the 24 competition power hours
begin, don’t waste time! Grab a drink – red
or white – and get cracking! You would be
shocked to find out that 24 hours actually
means 24 hours, even if your computer
shuts down. Twice. (true story).
5 minutes. You will spend 24 hrs in a
tornado of good and bad ideas – and only
5 minutes to present your idea, so don’t
take yourself too seriously. Instead take a
moment to reflect how great the ride has
been so far and that no matter if you win
or lose, you were still chosen to represent
your country. See, big deal!
Prepare for the week’s events. There are
countless parties to go to, what you will
come to find is many of them require that
you be on a list. And in a place where a
garden salad costs 16 Euro, floating the guy
at the door a $5 dollar bill will only cause
for European shame. Do some research
and try to get involved in the great night
life Cannes offers. Aside from the parties,
absolutely make your way to the daily
seminars and speeches by some of the
industries best and brightest. So put down
the glass of vin and go. Really. Go!
One last piece of advice – definitely go to
the Lions award ceremony and then head
over to the late-night party at Gutter Bar.
End your night at the only 24 hour pizza,
croissant, croque monsieur, and ice cream
hot spot – you won’t miss it because it’s
basically the only spot for snacks open at
5am. We promise you won’t regret it.
in this issue
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