Agencies

The digits are adding up. Publicis said digital
work accounted for 30.2% of revenue in the first
nine months of 2011, up from 28.7% in the
same period of 2010. It’s a similar story at WPP,
which in December said digital was tracking at
30% of 2011 revenue. That’s up from the 29%
WPP reported in 2010 from direct, digital and
interactive revenue—and up from 21% in 2006.
Agencies of all types are staking digital claims,
from web work and apps to social media and
search. WPP’s 2011 client spending with Google
surged 35% to $1.6 billion; WPP chief Martin
Sorrell expects “a considerable increase” in 2012.

By 2010 worldwide revenue, in billions.

WORLDWIDE
REVENUE
%
CHANGE

1. WPP

$14.4

+ 6.0%

2. Omnicom Group

$12.5

+ 7.0%

3. Publicis Groupe

$7.2

+ 14.1%

4. Interpublic
Group of Cos.

$6.5

+ 8.4%

5. Dentsu Inc. 1

$3.6

+ 15.6%

By 2010 U.S. revenue, in millions.

U.S.
REVENUE
%
CHANGE

1. Acxiom Corp.

$623.0

- 2.4%

2. Epsilon

$584.4

+ 19.8%

3. DraftFCB1

$530.0

+ 7.1%

4. McCann Erickson1

$456.9

+ 1.5%

5. BBDO Worldwide1

$450.0

+ 3.2%

6. Leo Burnett/Arc1

$441.0

+ 7.5%

7. Rapp1

8. JWT1

$376.5

$356.2

+ 10.7%

+ 9.6%

9. SapientNitro

$350.0

+35.1%

10. Edelman

$338.1

+ 17.9%

LARGESTBY
DISCIPLINE
Data from Agency Report 2011.
Companies ranked by 2010 U.S. revenue.
ADVERTISING AGENCIES
CRM/DIRECT MARKETING
MEDIA

By 2010 U.S. revenue in this discipline.

U.S. REVENUE % CHANGE

1.
McCann Erickson Worldwide1
Interpublic
$457 million
+ 1.5%

1. Acxiom Corp. Acxiom Corp. $623 million - 2.4%

1.
Zenith Media USA1, 5
Publicis
$252 million
+ 13.2%

U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE

2.
BBDO Worldwide1
Omnicom
$450 million
+ 3.2%

3.
JWT1
WPP
$356 million
+ 9.6%

4.
Y&R1
WPP
$304 million
+ 6.3%

5.
DDB Worldwide1
Omnicom
$264 million
+ 5.0%

2.
Epsilon
Alliance Data Systems
$584 million
+ 19.8%

3.
Wunderman1, 2
WPP
$446 million
+ 11.0%

4. Rapp1, 3 Omnicom $396 million + 10.6%

5. DraftFCB1, 4 Interpublic $325 million + 5.1%

2.
Starcom USA1, 6
Publicis
$248 million
+ 9.5%

3.
OMD Worldwide1
Omnicom
$184 million
+ 4.3%

4.
MediaVest USA1, 7
Publicis
$178 million
+ 11.5%

5.
MEC1
WPP
$168 million
+ 5.0%

U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE U.S. REVENUE % CHANGE

PUBLIC RELATIONS

By 2010 U.S. revenue in this discipline.

1.
Edelman8
Daniel J. Edelman
$349 million
+ 18.4%

2.
Fleishman-Hillard1, 9
Omnicom
$335 million
+ 8.1%

3.
Weber Shandwick1
Interpublic
$320 million
+ 10.0%

4.
Burson-Marsteller1, 10
WPP
$212 million
+ 6.7%

5.
Hill & Knowlton1, 11
WPP
$190 million
+ 2.7%

DIGITAL

By 2010 U.S. revenue in this discipline.

1. Digitas1, 12 Publicis $502 million + 13.9%

2. SapientNitro Sapient Corp. $350 million +35.1%

3.
OgilvyInteractive1, 13
WPP
$340 million
+ 13.1%

4. Razorfish1, 12 Publicis $337 million + 6.3%

5.
Wunderman1
WPP
$312 million
+ 11.0%

HEALTH CARE

By 2010 U.S. revenue in this discipline.

1.
Publicis Healthcare1, 14
Publicis
$345 million
+ 4.0%

2.
inVentiv Health1
inVentiv Group Holdings
$269 million
+ 16.5%

3. CDM Group1 Omnicom $184 million + 7.0%

4.
Digitas Health1, 15
Publicis
$170 million
+ 16.7%

5. Rapp1 Omnicom $151 million + 10.7%

See expanded data and methodology:

AdAge.com/agencyfamilytrees2011.

AdAge.com/agencyreport2011.

Sources:

World’s largest agency companies, largest U.S. agencies from all disciplines: From Agency Report 2011 (April 25, 2011). Ranked by 2010 revenue. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. 1. Ad Age DataCenter estimate.

Advertising agencies, CRM/direct marketing, media, public relations, digital, health care: Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. Revenue shown pro forma including acquisitions or network realignments completed as of April 2011. Parent company listed below agency name. 1. Ad Age DataCenter estimate.

CRM/direct marketing:

Revenue for CRM/direct networks, including units that report into those networks.

2. Wunderman network.

3. Including Kern Organization.

4. Integrated advertising/marketing-services agency; ranked by revenue in this discipline.

DraftFCB network including Hacker Group.

Media:

5. Including Performics, Moxie Interactive and Ninah.

6. Including Tapestry and selected Starcom MediaVest Group operations.

7. Including MV42 and selected Starcom MediaVest Group operations.

Public relations: Revenue for PR agency networks, including units that report into those networks. 8. Including Ruth (ad agency).

9. Including GMMB (political ad agency) and other network agencies. 10. Including B/W/R; Dewey Square Group; Direct Impact; Penn Schoen Berland; Prime Policy Group; Proof (ad agency); and Quinn Gillespie & Associates. 11. Including Public Strategies. H&K merged with WPP sibling Public Strategies in January 2011.

Digital:

Revenue for digital networks, including units that report into those networks. 12. Ranking based on Digitas network including Digitas Health and Razorfish network including Razorfish Health. Publicis Groupe in October 2011 moved Digitas Health and Razorfish Health into Publicis Healthcare Communications Group network. 13. Digital revenue of Ogilvy & Mather network.

Health care: Revenue for health-care agency networks, including agencies that report into those networks. 14. Publicis Healthcare Communications Group, not including Digitas Health or Razorfish Health. 15. Publicis Groupe in October 2011 moved Digitas Health and Razorfish Health into Publicis Healthcare Communications Group network.