Advertising Age - December 19, 2011

Profiles

■ ROBERTS & LANGER DDB, New York. Samantha Lacey, VP & mgmt super. — creative, Desitin, Johnson’s Natural baby prods, Johnson’s baby prods, Lubriderm.

■ SPIKE DDB, Brooklyn, N. Y. Spike Lee, CEO; Riyhana Bey, dir-client svcs; Dabo Che, exec creative dir. — adv & comms, Ambi skincare prods.

■ EURO RSCG WORLDWIDE, Chicago. Bill Meyer, CEO; Debbie Cheezum, VP & sr acct dir. — mktg svcs, Bengay.

■ ICC LOWE TRIO, Parsippany, N.J. Dominic Viola, sr VP & mgmt super. — digital mktg, full-service, Bedtime bath & lotion prods, Desitin, Johnson’s baby lotion, Johnson’s Natural baby prods, Head-to-Toe baby wash, Neosporin.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs, Aveeno, Band-Aid, Bengay, Clean & Clear, Cortaid, Johnson’s baby prods, Lubriderm, Neosporin, Roc.

■ LBI, New York. Judith Carr, U.S. pres-New York; Jamie Bryan, client ptnr. — digital mktg, Band-Aid, Neosporin.

■ PROXIMITY WORLDWIDE, New York. Andreas Combuechen, CEO-Atmosphere Proximity. — digital mktg, direct mktg, Johnson’s baby prods.

■ RAZORFISH, Philadelphia. Katy Thorbahn, sr VP & genl mgr. — digital mktg, Ambi, Aveeno, Clean & Clear, Desitin, Johnson’s baby prods, Lubriderm, Roc.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Ambi, Aveeno, Bengay, Clean & Clear, Desitin, Johnson’s baby care, Lubriderm, Purell, Purpose, Roc.

■ VIDAL PARTNERSHIP, New York. Marco Vega, mg ptnr-brand mgmt. — Hispanic adv, Johnson’s baby care.

JOHNSON & JOHNSON VISION CARE INC.: 7500 Centurion Pkwy. #100, Jacksonville, Fla. 32256/Phone: (904) 443-1000. Dave Brown, pres-Vistakon, Americas; Tom Roberts, VP-sales & mktg; Gary Esterow, sr dir-PR.

■ HEALTH@JWT, New York. Howard Courtemanche, global bus dir. — Visine.

■ MCCANN ERICKSON WORLD WIDE, New York. Andrew Schirmer, mg dir. — brand strategy & creative, Acuvue.

■ ICC LOWE TRIO, Parsippany, N.J. Catherine Jones, sr VP & mgmt super. — digital mktg, full-service, Acuvue, Vision Care Institute.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs, Acuvue.

■ INTEGER GROUP, Denver. Cheryl Sturgon Gherity, grp acct dir. — shopper & customer mktg, Acuvue.

■ PERFORMICS, Chicago. Fiona Gill, VP-client svcs; Heather Cohen, acct dir. — search mktg, Acuvue.

■ R/GA, New York. Dawn Winchester, exec VP & chief mktg svcs officer. — digital mktg, healthcare mktg.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Acuvue.

LIFESCAN: 1000 Gilbraltar Dr., Milpitas, Calif. 95035/Phone: (408) 263-9789. Naomi Kelman, pres, N. Amer; Alan Cariski, VP-ww medical affairs; David Detmers, dir-comms.

■ DDB WORLDWIDE, San Francisco. Mark Goldstone, pres-DDB Worldwide Healthcare. — One Touch.

■ CAHG, Chicago & New York. Scott Cotherman, CEO. — digital mktg, prof adv, promo & medical education, LifeScan.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs.

■ INTEGER GROUP, Denver. Cheryl Sturgon Gherity, grp acct dir. — shopper & customer mktg, One Touch.

■ NAKED COMMUNICATIONS, New York. Neal Davies, ptnr. — comms plng & consulting, LifeScan.

■ RAZORFISH, Philadelphia. Katy Thorbahn, sr VP & genl mgr. — digital mktg.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, One Touch.

MCNEIL CONSUMER HEALTHCARE (MCNEIL PPC): 7050 Camp Hill Rd., Fort Washington, Pa. 19034-2210/Phone: (215) 273-7000. Patrick Mutchler, grp chmn; Denice Torres, pres-McNeil; Peter Luther, pres-cons healthcare div; Theresa Agnew, VP-mktg; Marc Boston, dir-comms.

■ HEALTH@JWT, New York. Howard Courtemanche, global bus dir. — Benadryl, Imodium, Rolaids, Sudafed, Zyrtec.

■ MARTIN AGENCY, Richmond, Va. Denise Halloran, sr VP & grp acct dir; Britta Dougherty, acct dir. — media plng, adv & digital mktg, Motrin (all brands), Tylenol (all brands).

■ OGILVY COMMONHEALTH WORLDWIDE, Parsippany, N.J. Matt Giegerich, chmn & CEO. — Zyrtec.

■ COMPAS, Pennsauken, N.J. Ken Jones, exec VP & genl mgr. — media buying.

■ HEARTBEAT IDEAS, Los Angeles. Bob Eagen, grp acct dir. — digital mktg, Zyrtec.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs, Precise, Sudafed, Tylenol, Zyrtec.

Figure under each marketer’s name is estimated total U.S. ad spending for calendar 2010 from 100 Leading National Advertisers (June 20, 2010) and Ad Age’s Marketer Trees 2011. Measured-media figures from Kantar Media. Unmeasured ad spending figures are Ad Age DataCenter estimates. Financial data from public documents. Explore updated database: AdAge.com/marketertrees2011update

Agencies owned by or affiliated with the largest U.S. agency
companies are color coded as follows:
■ OMNICOM GROUP ■ WPP ■ INTERPUBLIC GROUP
■ PUBLICIS GROUPE ■ HAVAS ■ OTHER

■ JWT ACTION, Rogers, Ark. Brian Rudisill, dir-Arkansas. — shopper mktg, Benadryl, Sudafed, Tylenol, Zyrtec.

■ RAZORFISH, Philadelphia. Katy Thorbahn, sr VP & genl mgr. — digital mktg, Benadryl, Motrin, Sudafed, Tylenol, Zyrtec.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Benadryl, Imodium, Motrin, Rolaids, Sudacare, Sudafed, Tylenol, Zyrtec.

■ VIDAL PAR TNERSHIP, New York. Marco Vega, mg ptnr-brand mgmt. — Hispanic adv, pediatric brands, Tylenol, Zyrtec.

MCNEIL CONSUMER PHARMACEUTICALS CO.: 7050 Camp Hill Rd., Fort Washington, Pa. 19034-2292/Phone: (215) 273-7700. Jerry Hansen, VP-bus devel & cons rsch; Ed Hemwall, VP-global OTC regulatory & scientific affairs.

■ HEALTH@JWT, New York. Howard Courtemanche, global bus dir. — Mylanta, Mylicon, Pepcid.

■ RIVET, St. Louis. Jill Pace, acct dir. — promo, digital mktg.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Mylanta, Mylicon, Pepcid.

MCNEIL NUTRITIONALS: 601 Office Center Dr., Fort Washington, Pa. 19034/Phone: (215) 273-7000. Fred Tewell, grp prod dir-Splenda.

■ BBDO WORLDWIDE, New York. Julie Meyerson Winner, sr VP & dir. — print & TV adv, Lactaid, Splenda, Sun Crystals.

■ CATAPULT INTEGRATED SERVICES, Phoenix. Terry Mangano, exec VP. — promo, shopper mktg.

■ GOLINHARRIS, Chicago. Farah Speer, exec dir. — PR, social media, Splenda.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs, Benecol, Splenda, Viactiv.

■ LBI, New York. Judith Carr, U.S. pres-New York; Jamie Bryan, client ptnr. — digital mktg, Lactaid.

■ ORCI, Los Angeles. Robert Santiago, dir-client svcs; Shahin Orci, acct dir. — Hispanic adv, Lactaid, Splenda.

■ PERFORMICS, Chicago. Fiona Gill, VP-client svcs; Heather Cohen, acct dir. — search mktg.

■ RIVET, St. Louis. Jill Pace, acct dir-Splenda; Margaret Faintich, acct dir-Lactaid, Viactiv. — promo, Lactaid, Splenda, Viactiv.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Benacol, Lactaid, Splenda, Viactiv.

MCNEIL PERSONAL PRODUCTS CO.: 199 Grandview Rd., Skillman, N.J. 08558/Phone: (908) 874-1000. Jesse Wu, ww chmn-cons grp; Patrick Mutchler, grp chmn.

■ BBDO WORLDWIDE, New York. Jen Durante, sr VP & sr dir-BBDO New York. — digital mktg, direct-to-cons, Monistat, Rogaine, Stayfree.

■ DEUTSCH, New York. Val DiFebo, CEO-Deutsch New York. — digital mktg, genl adv, Carefree.

■ HEALTH@JWT, New York. Howard Courtemanche, global bus dir. — Listerine, Reach.

■ MO THER NEW YORK, New York. Alex Stankiewicz, acct dir. — K-Y.

■ COMMUNICATIONS MEDIA, King of Prussia, Pa. Ken Jones, exec VP & genl mgr. — media plng.

■ COMPAS, Pennsauken, N.J. Kenn Jones, exec VP & genl mgr. — media buying, Listerine.

■ GOLINHARRIS. Farah Speer, exec dir. — PR, social media, Listerine.

■ HUNTER PUBLIC RELATIONS, New York. Grace Leong, ptnr. — PR, Carefree, Monistat, o.b., Stayfree.

■ ICC LOWE TRIO, Parsippany, N.J. Dominic Viola, sr VP & mgmt super. — digital mktg, full-service, K-Y, Listerine, Reach.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs, Carefree, K-Y, Listerine, Monistat, Rembrandt, Rogaine, Stayfree, Visine.

■ LBI, New York. Judith Carr, U.S. pres-New York; Jamie Bryan, client ptnr. — digital mktg, Carefree, K-Y, o.b., Rogaine, Stayfree, Visine.

■ RAZORFISH, Philadelphia. Katy Thorbahn, sr VP & genl mgr. — digital mktg, K-Y, Monistat, Rembrandt, Rogaine.

■ SAPIENTNITRO, New York. Steve Daraio, grp acct dir. — digital mktg, Listerine, Reach.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Carefree, ept, K-Y, Listerine, Monistat, o.b., Reach, Rembrandt, Rogaine, Stayfree, Visine.

NEUTROGENA CORP.: 5760 W. 96th St., Los Angeles, Calif.

90045/Phone: (310) 642-1150. Jim Colleran, pres, N. Amer;

Susan Sweet, genl mgr.

■ ROBERTS & LANGER DDB, New York & Los Angeles. Karen Snook, sr VP & acct dir; Jessica Tamberlane, VP & mgmt super. — creative, acne/cleansing, cosmetics, facial moisturizer treatments, haircare, hand & body moisturizers, men’s, sun care & body prods, Neutrogena, SkinID.

■ CEMENTBLOC, New York. Jennifer Matthews, mg ptnr; Kim Johnson, ptnr; Martha Harper, VP & acct dir. — digital strategy, My ID.

■ ID MEDIA, New York. Josh Martin, sr VP & dir-client svcs. — media svcs, Neutrogena.

■ LBI, New York. Judith Carr, U.S. pres-New York; Jamie Bryan, client ptnr. — digital mktg.

■ UM, New York. Lynn Lewis Pinkus, exec VP & global mg ptnr. — media svcs, Neutrogena.

$1.98 billion L’ORÉAL 10

U.S. AD SPENDING ($ IN THOUSANDS)
BY MEDIA 2010

Magazine $559,831 Sunday magazine 1,225 B2B magazines 4,875 Local magazines 47 Spanish-language magazines 129 Newspaper 668 National newspaper 2,371 FSI 35,891 Network TV 235,994 Spot TV 5,252 Syndicated TV 96,746 Cable TV networks 167,157 Spanish-language TV 31,389 Network radio 528 National spot radio 25 Local radio 89 Outdoor 1,804 Internet (display only) 8,869

Measured media 1,152,888

Unmeasured spending 825,919

Total 1,978,807

2009

$389,824

632 2,369

129 134

870 1,675

37,488

202,230

3,389

93,777

125,796

30,048

660 44 98 198

5,563 894,924

943,666 1,838,590

CHG

43.6 93.9 105.8 -63.4 - 3. 6 - 23. 2 41.6 - 4. 3 16. 7 55.0 3. 2 32.9

4. 5 - 20.0 -43.0 - 9. 7 812.9 59.4 28.8 -12.5

7. 6

BY BRAND

L’Oréal Paris
Maybelline New York
Garnier
Lancome
Ralph Lauren/Polo
Giorgio Armani
Yves Saint Laurent

2010

441,124 256,036 228,471 86,203 36,513 28,199 16,522

2009

351,279 155,558 171,575 50,166 34,759 25,957 18,098

CHG

25.6

64.6

33.2

71.8

5.0

8. 6

- 8. 7

SALES & EARNINGS ($ IN MILLIONS) L’Oréal (Euronext Paris: EPA: OR) WORLDWIDE

Sales
Earnings

2010

$25,888

2,977

2009

$24,368

2,499

CHG

6. 2

19. 1

GEOGRAPHIC SALES

Western Europe Rest of world North America

2010

10,360 9,130 6,399

2009

10,575 7,832 5,961

CHG

- 2.0

16. 6

7. 3

DIVISION SALES

Consumer products Luxury products Professional products Active Cosmetics Body Shop branch Dermatology branch

2010

12,655 5,984 3,608 1,840 1,002

799

2009

11,931 5,636 3,331 1,774 1,013

682

CHG

6. 1

6. 2

8. 3

3. 7

- 1. 1

17. 2

HEADQUARTERS

L’Oréal/41, Rue Martre, Clichy, France 92117/Phone: 33-1-47- 56-70-00.

L’Oréal/575 Fifth Ave., 34th Fl., New York, N. Y. 10017/Phone: (212) 818-1500.

CORPORATE: M. Jean-Paul Agon, CEO-L’Oréal Group; Frederic M. Rozé, pres & CEO-L’Oréal USA; Marc Menesguen, CMO & mg dir-strategic mktg department, L’Oréal Group; Marc Speichert, CMO-L’Oréal USA; Rebecca Caruso, exec VP- corp comms & external affairs, L’Oréal USA; Sarah Hibberson, sr VP-HR, L’Oréal USA; Vikki Schwartzman, VP-corp media, L’Oréal USA.

■ MOXIE, New York. Danielle Reardon, VP & grp client dir. — digital media plng & buying, social media, digital mktg creative, Makeup.com.

L’ORÉAL ACTIVE COSMETICS: 575 Fifth Ave., New York, NY 10017/Phone: (212) 984-4000. Brigitte Liberman, ww pres; Henric Sark, pres-N. Amer.

■ ALISON BROD PUBLIC RELATIONS, New York. Brooke Scher, acct dir. — PR, Skinceuticals (US).

■ CREATIVE MEDIA MARKETING, New York. Stacey Miyamoto, pres. — PR, Dermablend, La Roche-Posay, Vichy.

■ MOXIE, New York. Danielle Reardon, VP & grp client dir. — digital media plng & buying, Dermablend, La Roche-Posay, Vichy, SkinCeuticals.

L’ORÉAL CONSUMER PRODUCTS: 575 Fifth Ave., New York, N.Y.

10017/Phone: (212) 818-1500. David Greenberg, pres-Maybelline New York, Garnier & Essie; Karen T. Fondu, pres-L’Oréal Paris; Nicole Fourgoux, VP & genl mgr-SoftSheen-Carson; Lisa J. Capparelli, sr VP-integrated mktg comms-L’Oréal Paris; Deborah Marquardt, VP-integrated mktg comms-Maybelline New York, Garnier & Essie; Gerald Densk, VP-mktg, SoftSheen-Carson.

■ GOTHAM, New York. Sheri Baron, pres & ww acct dir; Laurie Donlon, grp acct dir. — creative, Maybelline.

■ MCCANN ERICKSON WORLDWIDE, New York. Nancy Brodsky, exec grp dir; Elena Pavlov, grp creative dir-skin, hair color, L’Oréal Paris; Molly Finley, grp creative dir-CW, L’Oréal Paris; Mark Dixon, grp creative dir-cosmetics, hair care, L’Oréal Paris. — brand strategy & creative, L’Oréal Paris, cosmetics, haircare, hair color, skincare.

■ PUBLICIS, New York. Linda Joselow, exec VP. — Garnier: Fructis, Herbashine, Nutrisse & skin care prods; SoftSheen-Carson: Dark & Lovely, Optimum, Roots of Nature, Hi Rez, Let’s Jam.

■ ACXIOM CORP., New York. Jeri Lucco, acct exec. — digital mktg, customer relationship mgmt, strategy & consulting.

■ ALISON BROD PUBLIC RELATIONS, New York. Monica Whitehurst, acct exec dir. — PR, L’Oréal Paris.

■ BRATSKEIR & CO., New York. Allyn Seidman, CEO. — PR, SoftSheen-Carson.

■ CARAT, Atlanta. Stuart Ketleson, exec VP & grp acct dir. — media plng & media buying, SoftSheen-Carson.

■ HUGE, Los Angeles. Marie Suwannukul, engagement dir. — digital mktg, brand strategy & design, Maybelline.

■ IN-HOUSE. Lisa Carvalho, VP-PR; Julia Murphree, dir-PR; Liz Koppelman, sr mgr-PR; Sara Younger, asst VP-PR; Greta Fox, asst VP-PR. — PR, Maybelline, Garnier, Essie.

■ LEGACY MARKETING PARTNERS, Chicago. Kristin Gusanders, sr VP-acct svcs. — experiential & event mktg, L’Oréal Paris.

■ MARKETING STORE, Chicago. Lindsay Bray Landsberg, sr VP-bus devel. — digital mktg, loyalty, L’Oréal hair care.

■ MEDIA PARTNERSHIP CORP., Norwalk, Conn. Donna Cataldo, VP & acct dir. — media svcs, Garnier, Maybelline.

■ MOXIE, New York. Danielle Reardon, VP & grp client dir. — digital media plng & buying, social media & digital mktg creative, Maybelline New York, Garnier, L’Oréal Paris, Essie, SoftSheen-Carson.

■ OPTIMEDIA INTERNATIONAL U.S., New York. Frank Friedman, exec VP & mg dir. — media plng, print media buying, Maybelline, Garnier.

■ PBJS, New York. George Bunca, mg dir. — trade show design & experiential mktg, SoftSheen-Carson Optimum Care & Optimum Advanced.

■ R/GA, New York. Barry Wacksman, exec VP & chief growth officer. — corp awareness adv, digital mktg & customer relationship mktg, L’Oréal Paris.

■ UM, New York. Eve LeShaw, sr VP & grp media dir. — media svcs, bdcast media buying & digital mktg, L’Oréal Paris.

L’ORÉAL LUXURY PRODUCTS: 575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500. Carol J. Hamilton, pres; Serge Jureidini, pres-Lancôme USA; Gillian Gorman, sr VP-mktg, Lancôme USA; Guillaume de Lesquen, ww pres-Ralph Lauren fragrances; Ginny Wright, VP-global mktg, Ralph Lauren fragrances; Cheryl Vitali, genl mgr-Kiehl’s DMI; Roberta Weiss, sr VP-global mktg, Kiehl’s DMI; Chris Salgardo, pres-Kiehl’s; Megan Grant, sr VP-mktg, Kiehl’s; Rob Imig, global PR, Kiehl’s; Marc Rey, pres-Intl Designers Collections; Ed Fox, sr VP-sales, Intl Designers Collections; Brenda Wu, VP-mktg, Giorgio Armani; Alexandria Papazian, VP-mktg, Yves Saint Laurent; Emmie Salaj, asst VP-mktg, Ralph Lauren fragrances; Sejel Shah, asst VP-mktg, Intl Designer Collections; Kelly Thompson, VP-PR, Giorgio Armani; Renee Juzdan, PR mgr, Giorgio Armani; Rosemarie Sterling, VP-PR, YSL Beauté; Natalie Navarre, PR mgr-YSL Beauté; Alix Hamilton, VP-media.

■ PUBLICIS, New York. Linda Joselow, exec VP. — Lancôme makeup, skincare & fragrance.

■ IN-HOUSE. David Lauren, sr VP-mktg & adv. — Giorgio Armani, Yves Saint Laurent, Ralph Lauren fragrances.

■ BARON & BARON, New York. Fabien Baron, founder & creative dir. — adv & design, Giorgio Armani cosmetics, Giorgio Armani skincare, Acqua di Gio, Acqua di Gioia, Acqua di Gioia Essenza, Armani Code, Armani Code Women, Maison Martin Margiela (Untitled), Viktor & Rolf Flowerbomb, Viktor & Rolf Antidote.

■ MOXIE, New York. Danielle Reardon, VP & grp client dir. — digital media plng & buying, Lancome, Kiehl’s, intl designer fragrance collection (Diesel, Giorgio Armani, YSL).

■ OPTIMEDIA INTERNATIONAL U.S., New York. Frank Friedman, exec VP & mg dir. — media svcs, Lancome, Giorgio Armani perfumes & beauty, YSL Beauté fragrances.

■ R/GA, New York. Barry Wacksman, exec VP & chief growth officer. — digital mktg, Lancome, Kiehl’s, Giorgio Armani Beauty, Yves Saint Laurent Beauty, Diesel & Viktor & Rolf fragrances.

L’ORÉAL PROFESSIONAL PRODUCTS: 565 Fifth Ave., New York, N. Y. 10017/Phone: (212) 984-4000. Pat Parenty, pres; Rachel Weiss, asst VP-digital media & integrative comms; Molly Dufner, asst VP-integrative mktg, Prestige prof brands; Darienne Howe, asst VP-integrated comms, Redken & Pureology; Patrick O’Keefe, asst VP-integrated comms, Matrix; Kate Smyth, mgr-PR & media; Jennifer Bingham, sr mgr-PR, Redken & Pureology; Ana Mate, sr mgr-L’Oréal Professionnel; Sarah Liang, mgr-interactive mktg, Redken & Pureology; Corrie Turner, dir-integrated comms, Redken & Pureology; Elan Carmichael, mgr-PR, Mizani; Greta Fox, asst VP-PR, Essie; Virginia Stults, asst VP-brand comms, SalonCentric.