Social media offers marketers exciting new
’ 11 opportunities to connect with consumers. With these possibilities comes an increasingly com-
plex array of products and services that can
turn the bright new world of social media mar-
Senior Director, Digital
keting into a confusing maze.
To help you adopt the best practices, Ad Age
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is introducing its Guide to Social Media & Mar-
keting, offering profiles of companies that can
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help you achieve—or even define—your goals.
To use the guide, check out the tabs on the
RICHARD K. SKEWS
left side of the pages to find out the companies’
NANCY COLTUN WEBSTER
general categories. The At a Glance section on
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the right will give you an overall feel for each
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company and its offerings. Finally, the articles
will help you dig down deeper to find the right
fit for your needs.
In addition, the online guide, at brandedcon-
2011/, will be updated throughout the year to re-
flect the latest information for each participant.