publishers and broadcasters that are finding innovative, technology-driven means to extend their franchises, connect with audiences in
new ways and celebrate the innovative ways purveyors of content
have rethought their strategies for reaching audiences.
The MVAs will highlight innovation across a wide range of morphing
and converging media and platforms (including websites, social
media, blogs, mobile and iPad apps, web video, audio, etc.),
and produce an essential and inspiring compendium of media
innovation—a yearbook of state-of-the-art media circa 2011.
2010 WINNERS INCLUDE: USA Today • Walmart on Facebook • Slate
Labs • Getty Images • New York Magazine • USA Network • Allstate •
Esquire iPad App • VEVO • Fitness • People • TMZ Mobile and more...
RETAILERS WHO ARE CREATING CONTENT,