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CREATIVITY’S TOP FIVE OF THE WEEK
Ben & Jerry’s serves up Schweddy Balls while Dior keeps it classy with retro beauties campaign and Old Spice embraces average Joes
Tribal DDB, Amsterdam, and Stinkdigital rejoin Philips for this
interactive music experience that shows off the brand’s audio range.
The campaign, which is live on the brand’s Facebook page, lets you
listen to the Grammy-award winning Metropole Orchestra, and single
out each musician to hear details of their individual tracks. The latter
also allows visitors to access each performer’s musical tendencies,
background and personal Twitter and blog feeds. The idea is to “hear
every detail”—something that Phillips says its range of speakers can
Alongside the campaign, there’s also a contest that challenges
entrants to create their own compositions, which will then be judged
by a distinguished jury. The winning track will be arranged and played
by the Metropole Orchestra and recorded in a music video.
This follows a string of notable projects from Tribal DDB for Phillips,
including the Cannes Grand Prix-winning “Carousel” and the
ambitious “Parallel Lines” films.
Ultimately, Fabio failed to dethrone the
Old Spice Guy, but Isaiah Mustafa is now
facing new competition from someone
less beefy—the average Joe. In Wieden &
Kennedy’s latest effort for the brand,
“Smell Better Than Yourself,” MJZ
director Tom Kuntz returns in fine form
to illustrate how Old Spice can turn the
schmoeist schmoes into the manliest of
men, like the fantastic, sea-creature
abusing Sea Captain in this spot. The
campaign also includes a Rocker (in
print), and a commercial debuting soon
will star a billionaire jet pilot.
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In another brilliant social-media play, Conan O’Brien has put
up his TV studio for rent on AirBnB for only $1 a day. You can
sleep on the sofa, but have to share washroom facilities with
guest bands. The space is available for four days, from Oct. 10
to Oct. 13. If you want to get in, send an email to the team at
Conan explaining why.
Ben and Jerry’s has launched
a new ice cream flavor,
“Schweddy Balls” to pay tribute to
the classic “SNL” skit starring Alec Baldwin as the
owner of the fictional “Seasons Eatings Bakery.”
Arguably the greatest moment in the history of TV,
the skit also stars Ana Gasteyer and Molly Shannon as
hosts of the “Delicious Dish” radio program, poking
fun of NPR programming.
The new flavor has vanilla ice cream with a hint of
rum and is loaded with fudge covered rum balls and, it
figures, milk chocolate malt balls. It is being released
with limited coverage and will only be available for a
Shot in the opulent Hall of Mirrors at the
Palace of Versailles, TBWA/ Paris’ new spot
for Dior J’Adore features Charlize Theron—
and a whole bevy of classic beauties. Marilyn
Monroe, Grace Kelly and Marlene Dietrich are
all seamlessly digitized to appear alongside
Theron in this film directed by Jean-Jacques
Annaud [“Seven Years in Tibet,” “Enemy at
the Gates”]. In it, Ms. Theron is a last-minute
arrival at a fashion show who locks eyes with
yesteryear’s biggest fashion icons before
strutting down the runway.
This ad is just the “first few seconds” of an
“advertising opus” for the brand and follows
a host of teaser videos that have been
releasing online for the last little while.
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