Advertising Age - September 5, 2011

TALENTWORKS

Edited by Anna Baskin, abaskin@adage.com

PEOPLE ON THE MOVE

BENNETT

Nature’s Variety has hired Robert Bennett as chief marketing officer, a newly created position at the holistic pet-food company. Mr. Bennett makes the move from Clorox Co., where he managed marketing initiatives for the past 12 years after starting his career with Procter & Gamble. Most recently, he was senior director-global brand marketing for Burt’s Bees. Mr. Bennett was responsible for the global-innovation pipeline at Burt’s Bees, which included launching more than 60 products a year, as well as campaign development to support the brand. One of these pushes was recently recognized by Advertising Age as a top small-agency marketing campaign.

ROTHENBERG

Mark Rothenberg has been appointed senior VP-sports for Havas Sports & Entertainment U.S., a division of Havas Media that works for clients including Pedigree, Carnival Cruise Lines, Dior, Havaianas, Volvo, Puig, Sears and Yahoo. Based out of New York, Mr. Rothenberg will be responsible for developing HS&E’s sports offering and strengthening its presence in the U.S. He joins the agency from Two River Consulting. Prior to that, he was exec VP-marketing for Cox Enterprises, which purchased the agency he founded, Lifestyle Marketing Group. He also helped establish Saatchi & Saatchi’s sports-marketing network and has extensive experience in Olympic marketing initiatives.

Meanwhile, Havas Media’s media planning and buying agency, MPG, has named Adnan Brankovic VP-group account director, charged with leading its Dannon business. Mr. Brankovic rejoins MPG after spending six years at Initiative, where he was most recently VP-account director. While there, he worked with clients including Hitachi and Computer Associates. In addition to his past experience at MPG, he has also held media-planning roles with Mediaedge:cia and Young & Rubicam.

KOVACEVICH

Former Goodby Silverstein & Partners Associate Creative Director John Kovacevich is joining DraftFCB, San Francisco, as VP-creative director. He will work alongside Senior VP-Group Creative Director Julie Scelzo on the Dockers and Del Monte accounts. During his three years at Goodby, Kovacevich worked on clients including Frito-Lay, Tostitos, Chevrolet, Sonic Drive-In and Foster Farms. Mr. Kovacevich is also a sketch-comedy performer and actor whose acting credits include appearances in films such as “The Pursuit of Happyness.”

DEL GRECO

Laura Del Grecohas been named to the newly created position of VP-client solutions for USA Today. Ms. Del Greco’s background includes Turner Entertainment Sales, where she was VP-sales programming strategy. Prior to joining Turner, she was VP-corporate integrated marketing for Warner Music Group, where she established the first cross-label corporate marketing team. Before that, she was director-corporate worldwide promotions for Warner Bros. Studios.

IPG Medibrands’ UM has selected Barbara Pelham as exec VP-global managing partner for its MasterCard business, collaborating with all five IPG agencies that serve MasterCard’s global business needs. Ms. Pelham most recently worked as an executive group director at OgilvyOne. Before that, she was the WPP team lead for Bayer at Ogilvy Healthworld. In this role, she led WPP global consolidation for Bayer Healthcare across four divisions in 12 key markets.

For more executive moves go to AdAge.com/ talentworks

Therese A. Gamba has been named senior VP-marketing for NBC Owned Television Stations. Ms. Gamba most recently worked as a consultant specializing in marketing and media strategy for a variety of clients, including Warner Bros. Domestic Television Distribution. Before that, she spent seven years at the ABC Owned Television Stations, and also worked at Viacom for four years as VP-marketing for TNN (currently Spike), where she was part of the team that rebranded and relaunched the channel, and as VP-marketing of Worldvision.

Submit people moves to Anna Baskin at abaskin@adage.com

Longing for a new job? Searching for a great hire? Diligently climbing that corporate ladder? Check out TalentWorks online for more advice and perspective on recruiting and careers in advertising, marketing and media. Go to adage.com/talentworks

Check out Talentworks online for these and more of the best jobs available in the business. www.adage.com/talentworks

Under Armour Inc.
Art Director, Brand Marketing

The Under Armour Brand Creative Team is in need of an Art Director in our Baltimore Office. The Brand Art Director will report into the Creative Director and oversee our Men’s and Women’s creative teams. Working closely with our Content Development team, and Creative Operations teams he/she will oversee and ensure all printed campaigns and projects are facilitated from creative development through final execution. RESPONSIBILITIES: Partner with Creative Director and team to develop creative concepts and approaches that align with our seasonal initiatives; Manage the team of designers responsible for our Men’s, Women’s and Account Marketing businesses; Develop and oversee creative projects, working within budget and scheduling requirements; Review and approve proofs of printed art and copy materials developed by staff members; Art Direction and approval of final "House" creative; Help ensure Creative Team’s priorities are aligned with Sr. Brand Management and Company goals. For full posting, please visit http://jobs.adagetalentworks.com/

Bacardi USA
Sr. Consumer Insights Planner

Position Overview: As a key leader in the Business Analytics and Consumer Insights Team, this position is responsible for bringing the consumer perspective to marketing decision making around branding strategy, positioning, communication strategy, targeting and innovation. This role will build, implement and manage consumer understanding tools that extract insight for the brands, and will work in partnership with Brand Marketing and other cross functional departments; Global CI Planning/Marketing, Finance, Business Analytics, Shopper Marketing in the development of strategies for all consumer touch points (communication, packaging, innovation, etc.). This position will report to the AVP of Consumer Insights. Duties and Responsibilities: Serve as a comprehensive point of contact supporting the Marketing Brand Teams to achieve objectives and move the business forward. On a continual and pro-active basis, identify key consumer and market information needs that arise on assigned areas of responsibility. Design, implement and analyze cost-effective consumer research studies to address information needs/gaps for assigned businesses. Execute analysis and provide insights to unlock growth, accelerate sales and increase consumer commitment incorporating both consumer information and market data.

For full posting, please visit http://jobs.adagetalentworks.com/

AT&T
AVP

This position is in Dallas, TX. Responsible for helping create the development of best in class creative excellence for AT&T; fostering an internal team and agency culture of creative thinking; and leading the development of key corporate and business unit advertising programs to meet brand and business objectives. The AVP will be tasked with leading the development of all Corporate, Advanced Business Solutions (Enterprise and Small Business) and Diversified Products ( YP.COM and AT&T Advertising Solutions) advertising initiatives. This includes the development of an integrated strategy brief to lead initiative development, driving conceptual development and leading the execution of best in class creative excellence. In conjunction with the VP, Brand Management & Advertising, the AVP will be involved in developing AT&T’s perspective and guidelines for creative excellence for implementation across the enterprise to ensure the brand is seen as an advertising innovator and creative leader. This position is also responsible for creating a positive working relationship between business unit partners, agencies and the advertising team to increase the level of creative thinking and understanding of the critical role of advertising in driving business objectives.

For full posting, please visit http://jobs.adagetalentworks.com/

T-Mobile
Senior Communications Manager

Position is responsible for creating and distributing messages related to T-Mobile’s business. Position participates in the development of T-Mobile’s communication planning process including knowledge of key stakeholders, development of key messages and tactical plans to support the organization’s positioning and priorities. Position acts as an advisor on internal communications, media relations and change management for T-Mobile, interacting with internal and external stakeholders and manages implementation. This position is responsible for effectively managing agency and vendor support and getting results through others cross-functionally.