➜
WHAT
YOU SAY
said NO 54%
“If you were a brand manager, would you advertise your brand
in or around programming dedicated to 9/11?”
said YES 46%
OPINION
RANCE CRAIN EDITOR IN CHIEF
David Abbott on what it takes to
attract talent (it isn’t money) and
why AMV was picky about clients
“Most of the talk in the advertising
business is about clients picking
agencies. I think it’s just as important for
agencies to pick clients.”
That’s the view of David Abbott, the
retired chairman and creative director of
Abbott Mead Vickers in London, and one
of this year’s inductees into the
Advertising Hall of Fame.
Mr. Abbott went on to explain that
“every client we picked and agreed to
work with—it was not only that we
wanted their money, but we wanted
their company as well. We chose people
we liked, for whom advertising seemed
to be an important, upfront part of their
business.”
Among the clients AMV liked were
Sainsbury’s, the Economist, and Volvo.
But the agency wouldn’t take toy
advertising or tobacco ads.
When Mr. Abbott retired in 1998, he
“We owned our company and we
thought, what’s the point of owning
a company if you can’t do what you
want?”
had spent 40 years in advertising and
had worked for four agencies, two of
which he helped start. It was Bill
Bernbach who first spotted Mr. Abbott’s
management skills in New York when he
made him managing director of DDB
London in 1969. From that time on, at
French Gold Abbott and later at AMV, he
always had two roles, according to his
bio: a creator of ads and a builder of
businesses.
“we objected to the media placement
and the aiming
at programs
that children
saw so that they
could badger
their parents.
We were not
trying to
become the
most priggish,
Reach Rance at rcrain@crain.com.
RANCE CRAIN Editorinchief
DAVID S. KLEIN Publishing/editorialdirector
ALLISON P. ARDEN Vicepresident,publisher
JACKIE GHEDINE Associatepublisher
rcrain@crain.com
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aarden@adage.com
jghedine@adage.com
HOW TO CONTACT EDITORIAL
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THE BEAT SHEET
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ART
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WEB
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COPY
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Zharmer Hardimon Copyeditor zhardimon@adage.com 212-210-0131
EVENTS
DavidTeicher Socialmedia&eventcontentmanager dteicher@adage.com 212-210-0108
ADVERTISING, SPONSORSHIP & INSIGHTS SALES
MEDIA
Rob Eisenhardt Sr.director,media reisenhardt@adage.com
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DIGITAL, CREATIVITY & TECHNOLOGY
Jim Whelan Sr.Director,Digital jwhelan@adage.com 212-210-0158
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INSIGHTS
Lisa Scotto Director,Partnerships lscotto@adage.com 212-210-0104
SALES MARKETING
Kerri Ross Director,SalesMarketing kross@adage.com 212-210-0160
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CUSTOM
Karen Egolf Editorialdirector,customprograms kegolf@adage.com 847-577-9032
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MARKETING & EVENTS
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ADVERTISING PRODUCTION
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ONLINE PRODUCT DEVELOPMENT
Rahmin PavlovicGeneralmanagerofonline rpavlovic@adage.com 212-210-0166
Kevin Meltzer Seniorapplicationssamurai kmeltzer@adage.com
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AUDIENCE DEVELOPMEN T
John LaMarca Director,audiencedevelopment jlamarca@adage.com 212-210-0149
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