DIGITAS SEE P. 10
DATAXU SEE P. 12
CLEAR SEE P. 8
These employees think the grass is greener on their side of the fence. Ad Age looks at
the top 30 places to be plying your trade according to our second annual survey
■ BY MATT CARMICHAEL
ADVERTISING IS A TOUGH business.
Whether you’re client-side, agency-side
or in the media, these are uneasy times
economically. The landscape of what you
do, how you do it and even who you do
it for is rapidly evolving around us.
Perhaps that challenge is part of the reason so many love it so much.
Ad Age’s second annual Best Places
to Work in Marketing & Media list celebrates 30 firms. Some have legendary
names like Leo Burnett and some aim to
be a new generation of legends. These
companies are combining benefits and
culture to create environments for
workers to thrive.
HOW DID AD AGE RANK THEM? Sterling
Cooper Draper Price might be the best
place for a Don Draper but maybe not so
much for a Peggy Olson.
Because everyone’s different, we
turned to New York-based Buck
Consultants to help us level the playing
field. With nearly a century of experience in employee and human-resource
consulting, Buck was able to draft two
surveys to help us find the companies
with the best benefits and most-engaged
employees. We used employee engagement as a measure that’s proven to work
across industries and pay grades. So
what is engagement? Employee engagement is an indicator of the degree to
which employees feel involved and committed to their work. Key factors include
open and transparent management,
clear communication of company goals
and obvious paths to promotion.
WHO WAS ELIGIBLE? Any agency, media
owner or marketer with more than 50
full-time employees was eligible. There
was no cost to the companies to partic-
ipate in the program.