THE
WEATHER
CHANNEL
As the No. 1 cross-platform media brand, The Weather
Channel reaches 132 million unduplicated consumers across
TV and online each month. 1 That doesn’t even take into account the more than 16 million users of its mobile products. 2
Whenever and wherever consumers need The Weather Channel, it is there with the most-trusted weather information.
With a new focus on taking viewers outside the studio for
live, in-the-field reporting, popular new original series, and
thrilling theme weeks and specials, The Weather Channel offers a schedule of HD programs that goes beyond a traditional
forecast.
And it’s working. Among Adults 25 to 54, season-to-date
growth for total day is up 18 percent, and among women it’s up
39 percent. Prime time, which includes new original programming, is up 17 percent, and mornings grew by 16 percent. 4
Not only is The Weather Channel reimagining weather—it’s
redefining media. Consumers are on the go, and The Weather
Channel is positioned to reach them. They seek The Weather
Channel out across TV, online and mobile because it offers information they want, where they want it, when they want it.
For advertisers, the benefits are unparalleled: The Weather
Channel’s audience remembers its forecast and your message.
Research consistently shows advertisers on The Weather Channel have higher recall and purchase intent than other networks.
Advertisers that use more than one Weather Channel platform
recognize the incredible power of a cross-platform strategy.
For more information, please visit twcmediakit.com.
“Wake Up With Al,” featuring Al Roker and Stephanie Abrams
“Guaranteed White Christmas” special
“Cantore Stories,” featuring Jim Cantore
No. 1 free iPhone App5 of 2009, as named in the Ad Age Digital issue
; No. 1 cross-platform media brand—21 million unique consumers
using both TV and online1 ; 132 million unduplicated consumers across TV and online per
month1 ; 100 million-plus homes—No. 1 fully penetrated cable news network and No. 2 for all cable networks3 ; Youngest audience among news and information networks5
network
media
LIVE FORECAST FRANCHISES
Wake Up With Al: Everyone’s favorite meteorologist, Al Roker, and co-host Stephanie Abrams interact with guests in the studio and report on compelling weather stories from the field (Monday–Friday, 6 a.m ET).
Your Weather Today: Stephanie Abrams and Mike Bettes serve up local and national forecasts, real-time travel updates and weekend
getaway details (Monday–Friday, 7 a.m.).
When you buy across platforms with The Weather Channel, you establish a true 360° consumer relationship. The Weather Channel
Mobile and weather.com are not simply digital extensions of on-air—they are leading digital platforms providing relevant, local
content. With the highest percentage and highest number of consumers using multiple platforms, 1 The Weather Channel is the true
cross-platform leader. Advertisers can reach these consumers
through The Weather Channel’s one-of-a-kind cross-platform opportunities, such as the “Why I Love” theme week series celebrating the seasons and “Power of Weather” theme weeks, including
Tornado Week and Hurricane Week.
ORIGINAL SERIES
Cantore Stories: Fearless storm tracker Jim Cantore explores the world’s most unusual and extreme weather locations, and the fascinating residents who live there (Sundays, 10 p.m.).
Lightning Rod: Mark Elliot offers an entertaining bent on weather news and climate change. Viewers interact via Twitter, Facebook,
e-mail, phone or Skype. Premieres in June (Monday-Thursday, 10 p.m. ).
Flick and a Forecast: Every Friday night, The Weather Channel takes viewers to the movies. Meteorologist Jen Carfagno and NBC pop
culture contributor Touré discuss the role of weather in each movie (Fridays, 8 p.m.).
Storm Riders: This exhilarating new series will follow two young maverick meteorologists as they chase storms (premiering in September).
t
Christopher Raleigh
Senior VP-General Sales Manager
212-856-5226
craleigh@weather.com
SPECIALS
Guaranteed White Christmas: As part of this annual event, one lucky winner gets a guaranteed White Christmas. In 2009, The
Weather Channel made it snow in Key West.
Extreme Weather Driving Challenge: The Weather Channel will challenge viewers to test their driving skills in a variety of weather
conditions (coming in first quarter 2011).
Ultimate Summer Beach Party: In this six-week, cross-platform promotion, The Weather Channel will bring sand, water and fun to
one lucky winner (coming in third quarter 2010).
Sources: 1Nielsen Fusion, January 2010, 1-minute qualifier, on-air and online total day M–Su 6 a.m. to 6 a.m. 2Nielsen Mobile Media View January 2010. 3Nielsen Media Research: NPM sample, April 2010. 4Nielsen Media Research (Star Trak), total day/prime time/early morning 9/28/09-3/28/10 vs. 9/29/08-3/29/09. 5Nielsen Media Research (Star Trak), 1Q10 (12/28/09–3/28/10), total day.
