The Hub, launching 10/10/10, is a new network for
kids and families where great things come together! Leveraging the strong DNA of its two parent companies, Discovery
Communications and Hasbro, The Hub will present programming that seamlessly blends play with curiosity. Featuring original animation, live-action series, game shows and
specials, as well as extensive programming from leading third-party producers, The Hub’s programming will entertain, enlighten, empower and educate kids and families.
Divided into dayparts, The Hub’s programming schedule
is designed to address the viewing needs of the entire family.
Mornings on The Hub are all about the HubBub block, developed to spark preschooler imaginations and make learning fun.
Afternoons and early evenings are Kid’s Prime, attracting kids
6 to 12 with clever stories, multidimensional characters and
unexpected heroes. Prime-time programming will showcase
original and acquired series as well as movies selected for the
whole family to enjoy.
The Hub’s content will also extend online at hubworld.com,
an integrated entertainment destination for kids and their
families, building deep engagement with the network’s series
through compelling video content, world-class games and kid-friendly social media.
The Hub will also offer advertisers unique opportunities
to connect with consumers through innovative promotions
The Hub will debut 10/10/10 in more than 60 million U.S.
households on what is currently the Discovery Kids channel.
“My Little Pony: Friendship Is Magic”
“Cosmic Quantum Ray”
“The Wot Wots”
; Launch date: 10/10/10 ; 24-hour network ; Household distribution: 60 million ; Original programming based on brands kids love ; Daypart schedule features distinct programming blocks con-
necting with kids 6 to 12, kids 2 to 5 and a prime-time block
designed for the whole family to enjoy together. ; Destination viewing with programming strips/ad blocks
Cosmic Quantum Ray: Robbie Shipton is a “normal” teenager who lives a double life as Earth’s representative to Team Quantum, an
elite team of intergalactic heroes that saves the universe daily. This out-of-this-world series also provides a 60-second “Science Fact-tion”
segment, providing the audience with an explanation of the quantum physics depicted in each episode.
; In-school ; Off-channel media ; Online ( hubworld.com) ; Public relations ; Social media
Family Game Night: An original game show where kids and adults play for points and prizes as teams. Within each hourlong episode,
families play a variety of classic Hasbro games, challenging both contestants and viewers with strategy, creativity and pure luck.
Fraggle Rock: Hidden under the home of a wily inventor named Doc and his dog, Sprocket, is a place called Fraggle Rock, a world of
brightly lit caves where the Fraggles live. While the Fraggles spend their days laughing, singing and playing, they also face thrilling adventures as they learn to co-exist with other forms of life in this landmark series from Jim Henson.
My Little Pony: Friendship Is Magic: Emmy-winner Lauren Faust (“The Powerpuff Girls,” “Foster’s Home for Imaginary Friends”)
presents a unique peek into the magical world of Equestria, where “Twilight Sparkle,” a unicorn pony with a talent for magic spells, co-exists
with her pony friends. Each episode follows “Twilight Sparkle” and pals as they embark on wondrous adventures.
Senior VP-Advertising Sales
Transformers: Prime: Show-runners Jeff Kline (“Ghostbusters,” “Dragon Tales”), Alex Kurtzman and Roberto Orci (“Transformers,”
“Transformers: Revenge of the Fallen,” “Star Trek”) continue the saga as “Optimus Prime” and the “Autobots” battle the evil “Decepticons,”
led by “Megatron.” This fall, viewers will experience the world of “Transformers” like never before.
The Wot Wots: From the creative minds of the Academy Award-winning Weta Workshop (“Lord of the Rings,” “Jane and the Dragon”), “The
Wot Wots” is a series celebrating the joy of discovery and the strange and extraordinary diversity of life on planet Earth, as seen through the
innocent eyes of Spotty Wot and Dotty Wot. Premiering in The Hub’s preschool block, HubBub.