CNBC
Recognized as the worldwide leader in business news,
CNBC reaches more than 355 million households worldwide2
and is regarded as the primary source for business and financial
news by C-level executives, international business leaders and
powerful decision-makers. 1 CNBC is at the forefront of the
economy, empowering viewers with real-time financial market
coverage and business information throughout the business day.
CNBC prime time provides compelling programming that
reaches the core CNBC audience. Drawing on the talent of
CNBC anchors and contributors, CNBC prime time takes
viewers inside the most powerful topics in business today. This
special programming goes deep into the business world with
original documentaries, exclusive town halls, business biogra-phies, topical specials and targeted theme weeks.
In addition to its global cable reach, CNBC’s robust platforms give viewers instant access, extending its dynamic programming, credible analysis and actionable content to viewers
anytime, anywhere. CNBC Real-Time arms viewers with up-to-the-minute information they need to stay ahead, including
the CNBC iPhone app, CNBC HD+, personalized widgets and
WAP sites. CNBC extends online at CNBC.com providing
even more global financial business news and analysis, stock
quotes and industry-related blogs. CNBC’s coverage of significant world-class events provides advertisers with a unique
platform to deliver their creative message to an affluent and
engaged audience.
Access: Cutting-edge, innovative, custom-based solutions
across all platforms. CNBC presents marketers with unparalleled opportunities to connect with a powerful audience
throughout the world.
Maria Bartiromo
“Squawk Box”
iPhone app
; Reaches more than 355 million households worldwide ; $440,000 median value of investments ; $128,000 median household income ; $832,000 median household net worth ; 45% cited CNBC as an important source for investment deci-
sion-making ; 58% say they pay more attention when they watch CNBC than
any other TV network ; 64% say CNBC is a trustworthy environment for advertising ; 58% say CNBC advertisers are leaders in their fields ; 60% watch CNBC for the ticker
network
NOTABLE PROGRAMMING
Squawk Box
Joe Kernen, Carl Quintanilla and Becky Quick host the ultimate “premarket” morning news and talk program, where the biggest names in
business news and politics bring their most important stories.
Street Signs
Erin Burnett covers the top stories of the day live from CNBC’s global headquarters, offering detailed analysis of everything from mergers
and acquisitions to trends in online advertising.
media
CNBC provides advertisers with the unique opportunity to align its
brand with “Fast, accurate, actionable, unbiased” information
through custom solutions. ; Branded content ; CNBC Digital ; Custom commercial development ; High-profile live events ; Real-time news ticker sponsorship
Closing Bell
Anything can happen between the bells of the trading day, but what happens during the last hour could be what matters most. CNBC’s
Maria Bartiromo guides viewers through the most important hour of the trading day.
Fast Money
Once the markets close, the “Fast Money Five” and host Melissa Lee discuss the major moves of the day and how traders can make money
from them. Filled with expert guests and contributors, fast-paced “Fast Money” provides all-encompassing insights to active traders and
investors looking for critical information.
t
CNBC Originals
CNBC Originals features exclusive, revealing and award-winning documentaries that provide unprecedented access to the biggest stories
in business.
Robert Foothorap
VP-CNBC Global Sales Leader
212-664-5162
www.cnbcmediasales.com
Source: 1Mendelsohn Media Research. CNBC’s Business Day Tracking Study, December 2009. Base: View CNBC. 2CNBC Network Distribution February 2010.
