CBS COLLEGE NETWORK
SPORTS
CBS College Sports Network, available in HD, is the
original 24-hour cable network dedicated to capturing the passion of college sports, covering 25 men’s and women’s sports
and providing compelling coverage of more than 300 live
events each season. Its live programming schedule is highlighted by teams from the Atlantic 10 Conference, Conference
USA, Mountain West Conference, and Army and Navy. Over
the past three years, these schools have sent more than 25
teams to the NCAA Men’s Basketball Tournament and more
than 35 teams to bowl games, including two to the Bowl
Championship Series.
CBS College Sports Network is the official home of Armed
Forces football, with more Army, Navy and Air Force games
than any other network. Its football schedule features 2009
bowl teams BYU, Houston, TCU and Utah. The basketball
lineup showcases BYU, Dayton, Memphis, New Mexico, Temple, UNLV, the UConn women’s team and many more high-profile schools. CBS College Sports Network also offers more
than 40 championships year-round featuring baseball, hockey,
lacrosse, softball and more.
In addition to live games and original programming, CBS
College Sports Network showcases a variety of studio pro-
gramming with expert analysis and highlights throughout the
week. Featured shows include “Courtside With Seth Davis,”
“Inside College Basketball,” “Inside College Football,” “The
SEC Tailgate Show” and “The Tony Barnhart Show.”
In the spring, CBS College Sports Network produces and
telecasts “The Alt Games: College Action Sports Champi-
onships,” a first of its kind event. Some of the best collegiate
beach volleyball, freeskiing, kayaking, snowboarding, ulti-
mate Frisbee and wakeboarding teams in the U.S. compete
in five cities.
Exclusive access and integration with CBS all year long.
“CBS College Sports Network is an extraordinary asset that has helped expand CBS
Sports’ position as an industry leader. The network plays a key role in our college sports
coverage, including SEC football and NCAA championships, and is an integral part of our
long-term strategy.”
—Sean McManus, president, CBS News & Sports
“CBS College Sports’ access to unique regional properties and flawless media delivery
is unparalleled and truly rare in the industry. Nimble, flexible, creative and effective, CBS
College Sports delivers for us on all levels.”
—Andy Viens, president-global marketing, ConocoPhillips Co.
“Our customers demand more and more live sports programming, and CBS College Sports
delivers it all year long. The combination of exclusive content, unique partnership
opportunities and the CBS Sports brand makes them a truly valuable part of our lineup.”
—Ben Grad, content strategy & acquisition, Verizon FiOS TV
network
; 38 million subscribers1 ; 49% of viewers earn more than $75,0002 ; HHI: $88,711, No. 1 national sports network2 ; CBS College Sports Network’s audience is 31% more likely to
have a HHI over $150,0002 ; The network ranks among the top three cable sports networks
in virtually all affluent and purchasing power categories including
automobiles, high-end technology, luxury travel and real estate. 2
media
Campus Reps program: 200-plus student representatives
cbscollegesports.com: 500,000 page views in March
facebook.com/CBSCollege: 4,000-plus fans
twitter.com/CBSCollege: 2,500-plus followers
300-PLUS LIVE GAMES
More than 300 live appointment-viewing opportunities
HOME TO ARMED FORCES FOOTBALL
No other network has exclusive rights to the tradition and excellence of Army, Navy and Air Force
HOME OF BCS BUSTERS
BYU, Houston, TCU, Utah and other schools prove that big-time football lives outside the big six conferences
HOME OF CHAMPIONSHIPS
With 40-plus championship games, marketers can expect more of the best live all year long
t
HOME TO PASSIONATE FANS
No. 1 sports network in household income, intent to purchase and connectivity2
Mike Jaquet
VP-TV Properties & Sales
212-342-8775
mjaquet@cbs.com
Source: 1CBS College Sports Network. 2MRI Spring 2009. Index is based on Adults 18+. Ratings are based on reported sports networks.
