“Story Matters Here” inspires all the network does and
is the common thread that unifies the acclaimed original
productions and the celebration of films from all genres.
Telling great stories has propelled AMC’s reign as the most
Emmy-recognized in basic cable, the only network to win
back-to-back Emmy awards for best drama and the only network ever to win the Golden Globe for best drama for three
Breakout originals: AMC is creating some of the best
original stories on TV. Originals have been the catalyst for the
network’s momentum. AMC’s March launch of “Breaking
Bad” season three experienced the highest ratings the series
has seen to date. 1 “Mad Men” season four premieres July 25.
AMC’s conspiracy thriller “Rubicon” makes its debut Aug. 1
and this October is “The Walking Dead.” AMC’s originals
provide one of the most premium advertising environments
Destination programming: Each night, AMC features
original, short-form content, wrapping prime-time movies
reaching a target demographic. Monday targets women with
“Life Coach,” hosted by “Saturday Night Live” alum Cheri
Oteri. Tuesday features “The Movie List,” ranking films based
on their pop culture significance. Wednesday targets young
men with “Action Pack.” Thursday takes viewers onto the red
carpet of Hollywood’s hottest premieres during “Opening
Night.” “Fear Friday” rounds out the week, offering viewers
spine-tingling favorites back-to-back.
AMC events and stunts: AMC’s franchises, stunts and
special events continue to highlight the different ways it treats
movies by providing context and serving them up to passionate viewers. February features AMC’s “Long Live Awards,” celebrating Oscar nominees and winners past and present. May
salutes “AMC Heroes,” honoring films with gutsy roles, culminating in a Memorial Day movie marathon. October is dedicated to “AMC Fearfest,” one of AMC’s most popular franchises,
which reaches an 18-to-49 fan base and reflects a broad selection
of films from the thriller and horror genres. AMC’s newly introduced “Can’t Get Enough” platform celebrates the beloved
blockbusters movie fans are passionate about.
AIM: An enhanced version of AMC’s Audience Identity Metric, AIM 2010, connects MRI brand data and Nielsen demographic data. AIM 2010 allows marketers to target their brands
to consumers with movie titles and events on AMC, just as they
do when buying broadcast network shows. AMC will conduct
an engagement study to measure the effectiveness of the schedule. It’s a quality buying solution with quantifiable results.
Marketing and activation: AMC’s development of
scripted originals, short-form content and unique presentation of its acquisitions has allowed the network to put together a roster of premium marketing opportunities for
clients. Integration, sampling, exclusive limited-commercial
presentations, attribute advertising, pod-busting custom creative and on-site activation at film festivals and premiere
events are all conceptualized and executed to maximize
clients’ exposure in partnership with AMC.
; Launch date: 1984 ; Programming day: 9 a.m. to 6 a.m. (ET) Monday through
Saturday, 6 a.m. to 6 a.m Sunday ; Current household universe: 96 million ; Adults 25 to 54: 103.9 million ; Men 25 to 54: 51 million
Mad Men: AMC made television history twice with “Mad Men”: First by becoming the only network to garner three Golden Globe wins
in a row for Best Television Series-Drama; then, by becoming the first basic cable network ever to win back-to-back Emmy awards for
Outstanding Drama. “Mad Men” is a pop culture phenomenon, having been spoofed on “The Simpsons,” featured as a category on
“Jeopardy!“ and rolling out as a line of Barbie dolls this summer.
AMCTV.com, AMC Filmsite.org and AMC Filmcritic.com ; AMC iPhone and iPod Touch app ; AMC social networking platforms ; AMC HD and video on demand ; Brand activation and event partnerships
Breaking Bad: Halfway through season two, “Breaking Bad” took home its second Emmy for outstanding lead actor for Bryan Cranston’s
portrayal of Walter White. The series has received wide critical acclaim, including from author Stephen King, who called the second season
of “Breaking Bad” “the best scripted show on TV” in Entertainment Weekly. Heading into the series’ third season, Variety hailed it as one of
“TV’s best dramas.”
Rubicon: Coming this summer, “Rubicon” is a conspiracy thriller telling a paranoia-inducing story about trust and power. Shooting in
New York this spring, the series stars James Badge Dale, currently headlining HBO’s “The Pacific.”
AMC National Ad Sales
Executive Vice President Advertising Sales
Walking Dead: Three-time Academy Award-nominee Frank Darabont (“The Shawshank Redemption,” “The Green Mile”) serves as
writer, director and executive producer on “The Walking Dead” based on one of the most popular graphic novel series of all time.
AMC News: “AMC News” correspondent Jacob Soboroff brings entertainment coverage to AMC telecasts and online with video reports
from the biggest premieres, film festivals and award shows.
Source: 1Nielsen Media Research, BBS3 TD (3/21/2010-4/18/2010). 2Nielsen Media Research, March 2010.