TALENTWORKS
Edited by
Jennifer Rooney,
jrooney@adage.com
PEOPLE ON THE MOVE
CHIDESTER
Becky Chidester, who has served as Wunderman, New
York’s top executive since 2007, will take on the newly
created role of president, Wunderman World Health, based
in Washington, D.C. David Shulmanwill take over Ms.
Chidester’s post as president of Wunderman’s New York
office. He comes to Wunderman from Enfatico, where he
was chief digital officer.
SHULMAN
SCHENCK
Will Schenckhas been named VP-chief revenue officer of
Fairchild Fashion Group, charged with overseeing revenue
for WWD, WWD.com, WWD Beauty Biz, Footwear News,
Menswear, Fairchild Summits, Fairchild Books, and trade
shows. Mr. Schenck comes to FFG from Wenner Media,
where he served as publisher of Rolling Stone since 2008.
He was also publisher of Men’s Journal beginning in 2005.
This is a return to Condé Nast for Mr. Schenck, who was the
advertising director of Vanity Fair from 2001 to 2003 and
Gourmet’s Salesperson of the Year in 1997. Meanwhile,
Wenner Media has named Matt Mastrangelothe new
publisher of Rolling Stone. Mr. Mastrangelo was most
recently publisher of Men’s Journal, a position he has held
since July 2009.
DUCNUIGEEN
TBWA’s Integer Group has appointed former president of
Integer Denver, Marc Ducnuigeen, to the newly created
position of president-international for the retail-marketing
agency. Mr. Ducnuigeen has been with The Integer Group
since 1997. Prior to becoming president of the Denver office
in 2007, he held senior leadership roles with Procter &
Gamble, Polaris and several other account teams. He was
also the senior leader in charge of new-business
development for the Denver office.
GEWERT
Warner Bros. Home Entertainment Group has named Jim
Gewert exec VP-worldwide finance, planning and systems.
Mr. Gewert moves from his current post as exec VP-finance
and administration for Turner Broadcasting System’s
Entertainment Networks, Animation, Young Adults & Kids
Media, Turner Broadcasting Sales and Turner Sports
divisions. Previously, he served as exec VP-finance for TBS
domestic sales and distribution.
WITTEMEN
HODOCK
Acosta Sales & Marketing has added Alfred Wittemenas
exec VP-integrated marketing and Shannon Hodockas
senior VP-shopper marketing. Mr. Wittemen most recently
was chief retail strategist at TracyLocke, where he worked
on customer-marketing and shopper-marketing programs
for Pepsi, Frito-Lay, Kimberly-Clark, Hershey and T-Mobile.
Prior to that, he founded and was a partner at Retail
Performance Group, where he developed shopper-marketing plans for Unilever, Foster Grant, Master Foods,
Michelin and Nokia. Ms. Hodock also joins from
TracyLocke, where she has spent the last nine years, most
recently as a group account director. Before that, she
served as a program manager with Digitas’ General Motors
account.
STEFL
Matt Stefl has been appointed senior VP-director of
planning for Interpublic ad agency Dailey. Mr. Stefl’s past
experience includes tenures at agencies such as at RPA,
DDB and Rapp Worldwide. He joins Dailey from Fraser
Communications in Los Angeles, where he served as
director-strategic planning and research. While there, he
focused on behavioral-change initiatives such as water
and energy conservation, HIV/AIDS testing and
prevention and child-focused programs such as First 5
California.
Oxygen Media has promoted Scott Lewersfrom VP-program planning and acquisitions to VP-multiplatform
program planning and acquisitions. In his new role, his
responsibilities increase as he will oversee the Oxygen
Media program-planning team and plan and execute
long-range scheduling strategies across all platforms.
Mr. Lewers began at Oxygen as director-programming
and has been with the company for more than seven
years.
Submit people moves to Anna Baskin at
abaskin@adage.com
For more
executive moves
go to AdAge.com/
talentworks
Longing for a new job? Searching for a great hire? Diligently climbing that corporate
ladder? Check out TalentWorks online for more advice and perspective on recruiting
and careers in advertising, marketing and media. Go to adage.com/talentworks
Check out Talentworks online for these and more of the best jobs
available in the business. www.adage.com/talentworks
Ceradini Brand Design
Business Development Director
Ceradini Brand Design is currently looking for a Business Development Director to help expand the client
portfolio of our fast growing boutique branding and package design firm. The successful candidate will be
accountable for identifying the strongest prospecting and business development methods and messages.
The Director will also be developing and executing a cyclical prospecting plan that meets our company’s
business development goals and new business targets. They will coordinate business-building efforts at
current client organizations as well, with account management/design counterparts. A seasoned professional in oral and written communication is a must as the role includes leading selling initiatives, including
pitches and competitive proposals. The right person should have 5-8 years experience with a proven track
record in sales in the same or similar industry such as advertising. Technically savvy applicants are preferred; this includes database management skills as well as MS Office. This person should be highly motivated, enthusiastic and able to work independently as well as in a team. He or she will be detail-oriented
and well organized, articulate and personable. As this is an executive role, the Director will report to and
work closely with the President and Chief Creative Officer. Maximum amount of travel up to 10% (includes
overnight travel). Salary commensurate with experience. For more information, please visit
http://adage.com/talentworks/
FreshDirect
Head of Ecommerce User Experience & Feature Management
Familiarity with the development and optimization of intelligent product recommendations based on smart
algorithms a strong plus. The position will report to the Chief Marketing & Strategy Officer, and will interact with team leaders in Marketing, Merchandising, Creative, Technology, New Product Development,
Transportation, Customer Service, and Corporate Sales. Based in New York, FreshDirect is a private company experiencing double-digit revenue and order growth. Key Responsibilities: Web Features, Product,
Services Development and Deployment: Lead the UI development, wire frame, visual designs and User
Acceptance Tests of all initiatives affecting the FreshDirect site ('front of store"), iPhone app, and future
SmartPhone app development. The initiatives include: new SKU's and/or categories; existing product
department revamp; new services; as well as new web features or tools. Achieve deployments of all projects on-time and on-budget. Lead business requirements development. The projects are sponsored by different business functions, including Marketing, Merchandising, Transportation, Customer Service,
Corporate Sales, and Human Resources. Project leadership will require close collaboration between this
role and the in-sourced or outsourced technology development teams. Select projects will require effective
leadership of external agencies; Proactively identify a pipeline of new features and solutions that will optimize the customer experience and sales conversion on the web. Quantify the business case of each feature to be developed for deployment in 2010/2011. Upon completion of deployment of features/solutions,
track and report performance, and apply learning to further optimization over time; Based on business
objectives associated with each key customer (e.g., Prospects; Lapsed; 1st Order New Customers; Chef's
Table), partner with VP of Customer Marketing in optimizing the Welcome experience, as well as buying
path on the FreshDirect site, iPhone app, and future SmartPhone app. For full posting, please visit
http://adage.com/talentworks/
Best Buy
Director - Marketing / CSG
The Sr. Director Marketing /CSG will provide a strategic marketing perspective in the development of CSG
business plans and strategies and provide single point of accountability for the timely execution of marketing, promotion and channel/visual merchandising plans. They will bring the capability of the Marketing centers of excellence to the CSG, and bring the business context of the CSG to marketing. Act as a key connection point for cross functional partners including the Customer Insight Unit, the Strategy Teams,
Channel Operations to collaborate on customer experience definition and solution development and
deployment. Work closely with the US Integrated Marketing Planning & Communications team to develop
marketing plans, budgets and ensure execution. Key Responsibilities: Development , Execution and
Management of 3-5 Year CSG Strategic Marketing Plan; Define target market including market sizing and
growth potential Identify core needs, shopping intents, purchase funnel metrics, and ownership lifecycles
Define key product marketing strategies and tactics to support CSG business objectives CSG Value
Proposition Development & Refinement; Understand competitive value props in the marketplace; Identify,
test, refine, and develop new value propositions and elements across all channels; Product & Solution
Marketing & Merchandising Align CSG value props, promotional plans and in-store/online look, feel and
experience with overall brand strategy, communications plan, and promotional themes; Direct development of store environment designs, visual merchandising strategies and in-store creative. For full posting,
please visit http://adage.com/talentworks/
Equifax
AVP – Marketing
The Leader of Strategic Pricing will be responsible for developing global pricing strategy, innovative ana-lytics/modeling and providing consultative pricing support across various key business segments within
Equifax. This role will work closely with senior executives across Sales, finance, Product Management and
IT to deliver profitable growth through pricing. Play a significant role in developing pricing strategy to optimize price position across market segments and key products. Provide high impact strategic analysis and
modeling to support price differentiation and value-based selling. Lead pricing component of Major account
negotiations leveraging creative pricing frameworks and solutions. Enable revenue growth through effective price management. Develop innovative product bundling/pricing ideas to increase total revenue per
customer. Provide pricing strategy and frameworks for new products. Deliver thought-leadership on pricing within Equifax. 10+ years experience across Pricing, Marketing, Strategy, and/or Finance. Bachelors
degree required. Fundamental understanding of pricing concepts and frameworks. Process oriented.
Strong analytical capability. Excellent written and verbal communication skills, experience communicating
with all levels of an organization. For more information, please visit http://adage.com/talentworks/
